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Mark





The Innovator’s
Response: Strategy for Small Businesses


We work in the business of innovation – creating new products, services, and experiences to solve the challenges of our clients. In this moment of crisis, we thought we must do the same for small businesses in need.

So, we’ve launched the Innovator’s Response, with the aim to provide a set of resources for small businesses impacted by the crisis. We will continue to compile ideas and resources that we’ve found inspiring which may be useful to small businesses trying to re-envision their operations. We are also volunteering in our spare time one-hour strategy sessions to any small business impacted by this crisis, to discuss temporary changes to keep the doors open and employees earning a living.



Illustrations by Yael Hendel.


Response from Small Business Owners




“The ideas are actionable and very useful. The call also helped rekindle the fire I have for the brand. I'm really excited about the next steps and I can't wait to take action.”


Olamide Danso, Abena-Danso Nig Fashion based in Lagos, Nigeria



“It’s like therapy for small businesses.”


Nancy Traversy, Founder and CEO of Barefoot Books



The information contained herein is provided for general informational purposes only and does not create a professional or advisory relationship. It is provided without warranty or assurance of any kind © Copyright 2020 Capgemini America, Inc.