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DIY Craft Delivery
Craft stores and other retailers can offer digital guides and work-from-home life hack projects, coupled with curbside pick-up supplies.
HOW + WHY IT WORKS
People have embraced the time at home to catch up on home renovations, to redecorate, and to reconnect with craft hobbbies. Craft, home goods, jewelry, and other retail stores can empower customers – with tips from pros as well as a bundle of all the needed supplies – to make the most of quarantine.
EXAMPLE
Horizon Group, one of the top players in the DIY creative market, expanded into DIY jewelry, beauty, and wellness products with the 2017 launch of their STMT line targeted at teen and young adult women. The brand has since become a top performer in the Horizon Group portfolio.
Horizon Group, one of the top players in the DIY creative market, expanded into DIY jewelry, beauty, and wellness products with the 2017 launch of their STMT line targeted at teen and young adult women. The brand has since become a top performer in the Horizon Group portfolio.
RESOURCES TO MAKE IT HAPPEN
Ecommerce provider Shopify has extended its free trial to 90 days for small businesses.
Ecommerce provider Shopify has extended its free trial to 90 days for small businesses.
Image source thecraftedlife.com
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The information contained herein is provided for general informational purposes only and does not create a professional or advisory relationship. It is provided without warranty or assurance of any kind © Copyright 2020 Capgemini America, Inc.